House style

House style

House style is linked to the branding of the magazine and how it makes it unique for their target audience. This includes layout and structure. To create the individual house style of a magazine they use  masthead, colours and positioning of common conventions. For example, magazines sometimes have images over their masthead as their brand is commonly recognized by the reader regardless.

The house style that is used in NME's magazines is that the brand logo is always located in the top left corner and the colours or design will change depending on the event or colour used in the background. The main colour for the logo is red. An example is the Christmas issue with Simon Cowell on the front that has the logo in the corner. It is red but it looks more glossy and has snow on top of the letters. This suits the theme of Christmas but sticking close to the music. The celebrities in the images are mostly located in the middle but one or two are located of too the side. The text colour on all of these magazines have the colour red or white and rarely have any other colour. This means that the brand have a colour scheme of red and white. To the audience, this makes it more clear to read but stands out from the rest of the cover meaning less stress in trying to read. There is no add pictures on any of the magazine except for one which is located in the top right of the middle magazine with "Joel starts over" as it's coverline. The main coverline is mainly located in the middle but can be on the sides but if the story is a big one it will always be in the centre of the cover.